MKTG TAL Case Study
Develop a case study showcasing MKTG's expertise in stadium marketing.
NBL nbl slam
The task to devise the look and feel of a weekly television show showcasing Australia's elite basketball competition. Beamed locally and in multiple countries worldwide it provides a high energy NBL weekly fix.
MKTG get into the game
We followed Tigers great Matthew Richardson on his Metro journey, before showcasing to the patrons of the 'G', the best way to get to the game.
Liberty Financial IQ Portal
Get in the know with Liberty IQ an intelligent portal that allows brokers to track the progress of a loan every step of the way.
Melrose Health Purpose Video
A video devised to get all stakeholders on board towards healthiness with new purpose.
QV Skincare Self Check Breast Cream
Proudly supporting the McGrath Foundation, QV Self Check Breast Cream is a daily nourishing moisturiser that will encourage women to check their breasts more regularly.
Monash University in focus
A bi-monthly bulletin with university news a focal point aimed at university staff.
Coles Everyday Convenience
To simplify Suppliers’ online education, we added the convenience of printed instructions on how best to grasp Coles’ Express new electronic invoicing system.
After the Recipe for Success of the DSP Online Tutorials for supermarkets, it was time to give Coles' Express suppliers the same everyday convenience of online tutorials and interactive simulations as they're introduced to the new electronic workflow.
We fashioned this filmic overview of the everyday convenience in store for Coles’ Express Suppliers, along with an encouraging message from Director, Simon McDowell.
Coles IT Posters
The task - create a series of posters that represented G J Coles at scale, old school values incorporated into a new age approach.
Monash University pharmacy careers
A series of videos that showcase the broad spectrum of career opportunities prescribed by the faculty of pharmacy, produced to enlighten and entice potential students.
A series of videos that showcase the broad spectrum of career opportunities prescribed by the faculty of pharmacy, produced to enlighten and entice potential students.
A series of videos that showcase the broad spectrum of career opportunities prescribed by the faculty of pharmacy, produced to enlighten and entice potential students.
A series of videos that showcase the broad spectrum of career opportunities prescribed by the faculty of pharmacy, produced to enlighten and entice potential students.
A series of videos that showcase the broad spectrum of career opportunities prescribed by the faculty of pharmacy, produced to enlighten and entice potential students.
Nice & Natural Dance with good energy
Refusing to have a bar of inactivity over Christmas, we created an animated dance sequence of the Nice & Natural muesli family, to inspire kids to get up and dance at a Carols by Candlelight event.
Creatology showreel 2018
Looking for a cost-effective creative company that can take care of all your media and marketing needs under one roof? Meet Creatology - Melbourne's Masters of Modern Media.
Liberty Financial Liberty Network Services
As one of our longest standing clients...who never have liked sitting down... we teamed up with Liberty once again to explore the nuts and bolts of Liberty Network Services to entice potential advisers.
SEN 1116 Radio Super Quiz
Did Creatology...? A) Produce a weekly sports quiz for SEN, B) Design all graphic elements, C) Prepare each episode for easy electronic distribution, D) All of the above...ANSWER D - All of the above!
Monash University UN panel discussions
Highlighting the key messages from two United Nations panel discussions, we put together these videos to assist committed stakeholders in sourcing and inspiring multi-sectoral partners to collaboratively rise to the challenges of global health.
Highlighting the key messages from two United Nations panel discussions, we put together these videos to assist committed stakeholders in sourcing and inspiring multi-sectoral partners to collaboratively rise to the challenges of global health.
Places Victoria Docklands Animation
To help get community conversation flowing around the development of Harbour Esplanade, we animated these potential construction concepts onto a panoramic of the precinct.
Coles I.Tea Touch Screen
To showcase the innovations of the Coles I.T Department, we put together an I.Tea flavoured interactive presentation. Displayed on a 75 inch touch screen, passers-by are invited to enjoy an I.Tea break and see what’s see been brewing with Coles I.Tea.
Ego Pharmaceuticals SolvEasy
No need to tiptoe around the topic of tinea treatment! In this TVC our hero is convincingly proud of his feet, and confidently puts his best foot forward… everywhere, and for everyone to see.
A snapshot of the shoot, complete with foot-fluff trimming, some hilarious ad-lib lines and a whole lot of suppressed laughter.
UPI iHealthSphere Store
With a healthy dose of design and development we launched iHealthSphere’s e-commerce store, allowing both medical practitioners and the general consumer to easily navigate 695 products across 4 ranges to find what they are looking for.
POMC Safety Posters
We were challenged to distil the complex psychology of safety into simple signs that arrest attention and keep employees conscious around construction.
Demain International Flashcell
In just 30 seconds we showcase the 60 second charge capability of the new Flashcell screw driver, and highlight its parallels with the modern technology used in hybrid cars.
Demain International Blucave
We clicked together this catchy commercial, to visually illustrate the innovative simplicity of the Blucave work space system.
Telstra site launch
To celebrate the national launch of the new telstra.com we created this promo for Telstra's homepage. We composited the team onto a digital highway where they point out key features and highlight the customer feedback that helped shape the new site.
BP McGrath Foundation Partnership
As BP partners with the McGrath Foundation to raise funds for breast care nurses across Australia, we covered the launch event, and produced this hype reel to raise awareness of the cause, and get everyone to think pink!
POMC Port Capacity Project
Victorian Premier, Denis Napthine, and Minister for Ports, David Hodgett, announced the start of works on the $1.6 billion dollar Port Capacity Project for which Creatology has crafted this fleet of cross-platform collateral.
To solicit feedback on the Project, we created billboards with a QR code that passers-by can scan with their smartphones. Users can then peruse the Port, view concept clips and have their say. Not a Port local? To check out the app, click on this image to enlarge it then scan the QR code with a QR scanning app on your smartphone.
This iPad presentation was crafted to guide explorers on tours through the Port Capacity Project precinct. We included a live route map highlighting key locations and video clips showing animated construction concepts.
Challenged to create a Pocket Guide that would engage the public in imPORTant matters, we designed this guide in the shape of a cargo container that opens to reveal colourful facts about the Port's expansion.
We designed these billboards, installed in and around the Port, displaying proposed project concepts and inviting passers-by to have their say. A quick scan of the QR code takes viewers directly to our interactive mobile web app, a forum for constructive conversations about construction concepts.
Distributed to national news channels and featured on their website, this clip offers a deeper look at the Port of Melbourne's dredging plans for Webb Dock.
Working from architectural drawings and aerial footage, we animated seven clips of the Port of Melbourne to clearly illustrate construction concepts and inspire further ideas from the public.
To take viewers on a voyage through The Port of Melbourne's history, we brought archival photographs to life by breaking them into 3D and combining them with present day footage.
Creatology Rebrand
It’s been a riveting time of reflection, redefinition and rejuvenation. Our business cards bring together our bold new orange and new logo, finished with foil, to symbolise the synthesis of creativity and technology.
In between work for all our clients, we completely redesigned our own site using the latest open web technologies to concisely curate our work. From film scripts to Javascript, we love it all.
POMC Open House Melbourne
The Port of Melbourne made its debut appearance as a site of significance during Open House Melbourne 2012. We designed this boat tour map to accompany cruisers on a voyage through Port waterways, highlighting key points of interest along the way.
Sea-Band Australian Presence
We created the Australian web presence for the popular nausea relief brand, Sea-Band. Don't scroll too fast, or you might need one. visit site >
POMC Dashboard
Posed with the challenge to make PowerPoint not look like PowerPoint… we invigorated this amicable application by combining graphics, animation, photography and video to create an executive template for the Port of Melbourne that anchors their key messages while adding buoyancy to their brand.
Coles Microstrategy Design Guidelines
As Coles executives transition to iPads, their in-house developers turned to Creatology to whisk together a style guide for their financial reporting.
Pepsi Cash or Car
Getting geared for a massive 2012, this hype reel helped rev up support through the ranks of Pepsi for their Cash or Car on pack promo.
Coles Recipe for Success
Farewell fax and welcome web! Coles Supermarkets turned to Creatology to cook up collateral supporting countless suppliers on their pathway to paperless. Complete with some funky 'food-tography', we unified the cross-platform communications with a 'Recipe for Success' theme.
As Coles travelled nationally to communicate their electronic initiative, we peppered their executive presentation with the same design flavour as the rest of the ingredients in the Recipe for Success.
To complement Suppliers’ online education, we added a healthy side serving of printed instructions on how best to master Coles’ new electronic invoicing system.
We plated up a feast of online tutorials and interactive simulations to marinate in the minds of Coles' Suppliers as they're introduced to the new electronic workflow.
We crafted this visual overview of the tasty transformation in store for Coles’ Suppliers, along with an encouraging message from Managing Director, Ian McLeod.
UPI Thermoskin
We produced 14 product videos demonstrating the correct application and potential benefits of Thermoskin's range of compression and thermal supports.
Coles Income Types
Challenged to create the Rosetta Stone for Coles accouting, we designed this user-friendly desktop reference guide that translates Financial Speak into Plain English. Original illustrations help clarify the concepts and keep readers entertained.
Pepsi Skin it to Win it
A high octane hype reel aimed at getting the Pepsi sales force all pumped up to push their 2012 V8 Super Car online graffiti comp.
Telstra 3G Tablet Promo
Through the use of animated illustrations this promo highlights the full spectrum of benefits available to customers on the Telstra Next G network, and how a Telstra Tablet is the ideal way to get better connected.
Mountain Dew Do the Dew
We edited and animated this hard-core hype reel highlighting Mountain Dew’s sponsorship of extreme sports across Australia. There's clearly nothing soft about this drink!
Liberty Financial Choose Freedom
Using a crisp white backdrop and their staff as our props, we created this quirky promo entirely from still photos, for Liberty Financial’s 'Freedom' road show.
Victoria University Campus Promos
With the students as the voice of Victoria University, we profiled five of its campuses, showcasing it as an international institution of choice.
Karcher Sorry Dad
We produced this commercial that dishes the dirt on Karcher’s new High Pressure Cleaners. We aged a deck, mastered man made mud and managed to keep the shoot on track even though it was scheduled on the shortest day of the year!
Fenix Fitness Naked
We developed the creative and produced a series of commercials for Fenix Fitness Clubs that focus on the bare essentials of working out to 'Feel comfortable in your own skin.' We commandeered a club for the day, skin-coloured spandex in hand, and successfully managed to avoid an R rating!
St Vinnies Spring Fashion
We love teaming up with St Vinnies to creatively communicate their key messages. With Jo Stanley as our model we showcased a few stylish selections sourced in store that are both fashionable and philanthropic.
Novartis Voltaren Rapid 25
We teamed up with basketball legend Andrew Gaze (and a few dozen orange fit balls) to show how Voltaren helps him bounce back from pain. We had a great time with Andrew…as well as the balls… which we still bounce around on during Creatology brainstorming sessions!
We shot some hoops with Andrew Gaze to show how Voltaren helps him move passed pain and keep him in the game! For a few of the more complex shots, we also perfected the highly technical 'blower-assisted-backwards-basketball-bounce.'
Flox Brand Launch
After casting, styling and shooting Flox's new product line, we created the print and placed the media.
Working with a "tights" budget we launched Flox in Australia including the creation of their online store.
Otis Elevators Planning Guide
Taking productive planning to the next level, we designed and coded this application as a reference tool for architects and engineers to use when determining a projects elevator and escalator specifications.
A particular challenge in the creation of this flexi-pack cover was aligning the CD Rom artwork and inner cover design, to present a uniformed product that stands out from the crowd.
Subaru Product Range
For Subaru’s annual next generation launch, we showcased the merits of each new model, with the driving force being their global message of a premium brand experience. We created a unique feel for each vehicle with some sophisticated scripting and luscious locations.
The Liberty was positioned as the ultimate ‘grand tourer.’ We comfortably cruised through the streets of Canberra and then challenged its performance at Lindsay’s Fox’s Automotive Research Centre. We used slick overhead tracking shots to help demonstrate all the safety and handling features its dedicated fans have come to expect.
To articulate the Imprezas precision performance and handling, we set the scene at Avalon Airport. Led by Australian Rally Champion, Cody Crocker, we captured six cars speeding down the runway before coming to a synchronised stop safely on the piano keys.
From the Brindabella Ranges to Tidbinbilla, and Manuka to the Lodge, we chose Canberra as the key location to help communicate the versatility of the Forester as a recreational vehicle for a variety of lifestyles. We also included a studio shoot to best showcase the Forester's fine finishings.
Filming the Subaru Outback posed quite the logistical challenge, as the model had not yet been globally released. While putting it through its paces both on and off road in Central and Northern NSW, it was our responsibility to maintain its mystique and protect it from the prying eyes of passers-by.
Beat Homeloans Too High
Partnering with Clemengers we produced this rather eager advertisement set in high society. It took some tactical logistics to secure the more stylish ladies, who had to juggle a double booking and dash from being dates at the Brownlow Medal Awards, over to our shoot scheduled for the same evening.
In a dramatic duet with Clemenger's creative, we filmed this commercial in the beautifully restored Regent Theatre, with a packed audience of ear-plugged extras. Sharon Prero delivers a purpose written Italian opera (in a treacherously high tone) that tells the tragic tale of selling ones soul and parting with ones pennies.
Parks Victoria Snakebite
The aim of the game is to avoid the name of the game… the dreaded snakebite - a double puncture to your bicycle's inner tube! We designed and coded this flash web game, aimed at primary school kids, to add a touch of entertainment to cycling safety and etiquette.
Subaru Interactive @ Docklands
As one of the biggest Subaru dealerships in the Southern Hemisphere, Subaru Interactive @ Docklands prides itself on allowing customers to fully immerse themselves in what the brand has to offer. We were commissioned to completely reinvigorate the user experience across a multitude of touch points.
From the comfort of a couch, using a PlayStation console, customers can navigate through this interactive presentation to explore the full range of what Subaru has to offer.
We produced the event video for the national launch of Subaru Interactive @ Docklands combining time-lapse photography of the entire construction process with footage of the dealership in action.
Parks Victoria Scubaroo
We conceptualised, designed, animated and coded this flash web game that lets Junior Rangers explore the deep blue with Scubaroo! Capturing snaps along the way, kids learn fascinating facts about marine life, as well as what can be done to protect it.
Liberty Financial Unpegged
From sourcing the Brazilian mahogany to composing the original score, we hand crafted this Liberty Financial commercial to help carve their niche in the Australian mortgage broking market. To add a classic finish the TVC shot on 35mm by Keith Wagstaff who is famed for shooting ‘The Man from Snowy River’.